Archive for the 'sold out' Category

Gems often lie in the rubble of large corporations. Mariah Chase became the CEO to lead the turnaround of Eloquii, a fashion brand for plus size women The Limited had shut down. Eloquii had a readymade niche - the plus size woman who lacked fashionable clothes because fashion is a mode of self expression for every single one of us. Mariah's insights on turning around a brand by written off as dead by staying focused on customer need are essential learnings.

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Kiane von Mueffling (@kianevonm) realized finance and consulting weren't providing her the creative outlet she needed. After becoming a @soulcycle instructor, Kiane made a pivot to start Sold Out NYC (@soldout.nyc), a collection of limited edition must have clothing and accessories for women. @karliekloss, @cturlington, @alessandraambrosio, @brookeshields, @kellyripa and @shakira are fans among others, and @evachen212 featured Sold Out NYC in @shop on Instagram. Kiane's collaborated with @therealdvf and @stateofescape - needless to say - both collections sold out. Listen to the essential lessons Kiane articulates in this fabulous podcast episode 27. Subscribe to TheIdeaMix Radio and stay tuned for our weekly episodes.

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