How Aisha Kolo Created a Mission Driven Consumer Brand

Consumers need to see themselves in the brands they buy. Aisha Kolo was an avid fan of consumer brands while she built a successful finance career. After moving lock, stock and family back to the US from Nigeria, Aisha wanted a mission driven cosmetics brand that represented cool, ambitious, working women who wanted to look the way they felt inside and advocated for the rights of girls and women. Cue @bossylipstick - a line of cruelty free, high performance lipwear. We love the story of this finance gal taking the plunge and launching our new fave lipwear brand. Subscribe to TheIdeaMix Life Hustle and stay tuned for our weekly episodes.

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