How to Create a Sold Out Brand with Kiane von Mueffling

Kiane von Mueffling (@kianevonm) realized finance and consulting weren't providing her the creative outlet she needed. After becoming a @soulcycle instructor, Kiane made a pivot to start Sold Out NYC (, a collection of limited edition must have clothing and accessories for women. @karliekloss, @cturlington, @alessandraambrosio, @brookeshields, @kellyripa and @shakira are fans among others, and @evachen212 featured Sold Out NYC in @shop on Instagram. Kiane's collaborated with @therealdvf and @stateofescape - needless to say - both collections sold out. Listen to the essential lessons Kiane articulates in this fabulous podcast episode 27. Subscribe to TheIdeaMix Radio and stay tuned for our weekly episodes.

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